ANZMAC 2012 Adelaide, Australia, December 3rd to 6th

ANZMAC 2012 Adelaide, Australia, December 3rd to 6th

At ANZMAC 2012 I will be presenting 3 pieces of work in progress (3rd to 6th December).  ANZMAC is the Australia-New Zealand Marketing Academy. More details on the work here.

1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games.

2. Conceptualising the Brand Relationship in Social Media Consumption.

3. Does Gender Mediate Online Shopping Attitudes and Purchase Intentions?

I must admit I am very excited to be getting on the plane on Sunday morning to go to ANZMAC. I will miss the kids but at ANZMAC: It is always a great conference with a lot of interesting work. Here is the programme.

 

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About Robert Davis (FCIM)

Robert Davis has 20 years senior management experience leading strategy and implementation. He strength is innovation and technology in value creation. Robert is also recognised by his peers as an international branding expert. He is a Fellow (FCIM) of the Chartered Institute of Marketing (UK). Email: drradavis@gmail.com View all posts by Robert Davis (FCIM)

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